Mobile is the Ultimate Shopping Companion While Consumers are in Store Looking to Buy.


Provides Better Customer Service

  • Customized greetings & offers
  • Special Treatment – Add to Wait List (e.g. restaurants)
  • Prompt to request a calendar reminder (e.g. dry cleaners)
  • Personalized product recommendations
  • Google 2013 : 1 in 3 shoppers use their phones to find information instead of asking employees


influencecustomersChance for merchants/brands to influence customers at the point of sale

  • Offers can: increase basket size (reduce abandonment), promote excess inventory products or additional services, drive daily specials, entice consumers to try something new
  • Instant offers – including freebies, samples or deals
  • Entice customers to play a game for a chance to win discounts, freebies or samples
  • IAB 2013: “2/3 of shoppers using mobile in stores are more likely to buy the product”


Connect digital and physical words- the physical store is connected with the information of the digital world

  • Mobile digital offer is delivered & used in-store
  • Item-level tagging
  • Vote with your mobile phone for your favorite in-store menu item
  • Play a mobile game to win an in-store prize
  • Mobile event check-ins
  • Online-to-offline: New way to connect digital & physical worlds.
  • Internet-influenced offline commerce: $1.8 trillion